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Sheffield United
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
April 29, 2026
Aston Vila players in Premier League match with Betano betting sponsor on front-of-shirt.
BREAKING
Features
Time to read: 7 min
Premier League shirt ban forces betting sponsors to reinvent
March 24, 2026
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Football
Time to read: 3 min
Sheffield Wednesday attracts several buyers, and a Sheffield United merger
November 27, 2025
BREAKING
Europe
Time to read: 3 min
Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial scrutiny
April 12, 2024
BREAKING
Football
Time to read: 2 min
Sheffield United announces CFI as new front-of-shirt sponsor
August 8, 2023
BREAKING
UK
Time to read: 2 min
Sheffield United nets new partnership with Bartercard UK
August 6, 2021
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Latest News
Time to read: 2 min
Central Coast Mariners dismisses Manchester United takeover talks
April 14, 2021
BREAKING
Latest News
Time to read: 3 min
Sporting leagues rework calendars as ‘mark of respect’ for Prince Philip funeral
April 13, 2021
Former Chelsea CEO Trevor Birch
BREAKING
Latest News
Time to read: 3 min
EFL appoints Spurs Director Trevor Birch as new CEO
December 10, 2020
BREAKING
Partners
Time to read: 2 min
Sheffield United goes barking mad for Support Dogs
November 12, 2020
BREAKING
Sponsorship
Time to read: 2 min
Sheffield United strengthens commercial portfolio
with FTG partnership
September 11, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Premier League comeback records 94 per cent increase in average viewership
June 19, 2020
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Features & Analysis
Time to read: 3 min
Premier League: Are we entering the unknown for sports betting?
June 17, 2020
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Integrity
Time to read: 2 min
Premier League confirms substitute rule changes
June 4, 2020
Prime sports logo on a pundit microphone
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Media Rights
Time to read: 2 min
Amazon Prime makes Premier League matches free to stream
June 3, 2020
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Media Rights
Time to read: 3 min
BBC secures Premier League broadcasting rights ahead of 17 June restart
May 29, 2020
BREAKING
Sponsorship
Time to read: 2 min
Sheffield United unveils new partnership with Al Wefaq Rent a Car
August 12, 2019
BREAKING
Sponsorship
Time to read: 2 min
GVC boosts Bet Regret exposure with 42 sponsorship donations
August 2, 2019
BREAKING
Sponsorship
Time to read: 2 min
Sheffield United secures historical USG sponsorship deal
June 26, 2019
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1
Manchester City’s ‘irrefutable evidence’ to be revealed in appeal
2
Deloitte approved falsified Abramovich accounts, BBC finds
3
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
4
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
5
LIV Golf accuses DP World Tour of interference over player ban
6
CONMEBOL swaps betting ads in Brazilian broadcasts after ban
7
Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026